With YouTube ads, you are only charged for a VIEW if somebody watches at least 30 seconds of your video ad. If the video ad popped up and was skipped, that does not count as a view or an engagement, but it does count as an impression. For a YouTube ad to count as an engagement, someone has to watch 10 seconds or more of the video. Also in YouTube, an interaction might be an ENGAGEMENT. In YouTube, a view is when somebody watches 30 seconds or more of an in-stream video ad. In other campaigns (example: YouTube Ads campaign), an interaction might be a VIEW. But there are other sorts of interactions. You will also find information like this within the column, such as which of these interactions were clicks. Typically for a search campaign, the interaction is going to be a CLICK. Sometimes clicks show up in Google ads in the “Interactions” column.ĭepending on the type of campaign you’re running, there may be different metrics that show up in the interactions column. If impressions are number of times people ‘saw’ your ad, clicks are the number of times people clicked on your ad. Instead of bidding per click, you can bid per thousand impressions. You can actually bid based on this metric. Sometimes you’ll see that in a display campaign. Somewhat related to impressions is a metric called CPM, which means cost-per-thousand impressions. Whether it was clicked on or remembered is not measured by impressions. It simply means the ad truly appeared on their screen. Take note, this does not mean they looked at it, or even noticed it. The number of impressions is the number of times that your ad was actually ‘shown’ to people. This is where it all starts when you’re running Google ads.Īn impression is someone who sees your ad. In this article, I am going to talk about these and some other essential terms you will want to know about. These are three common terms we hear when talking about Google Ads.
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